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Typography is becoming a lost art.

In the good old days, when we had typesetter professionals that set type for us, the tracking, the kerning, the right character, etc., all was done with an artisan's care.
With the introduction of the computer, typesetting has become the designer's responsibility. On one hand, it liberates creativity and experimentation, but on the other hand, it makes it much harder to produce typographical excellence if you don't know the basics.

Many designers and art directors skipped the class on typography and didn't learn the fundamentals of type. As a result, typography is becoming a lost art and good work is hard to come by. It's sad to open a magazine or a newspaper and see all this type that could be set well but instead was lifted right from the computer without any editing or care.
What do you think? Please leave your comment below.

 

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